Monday, July 20, 2009

Arbit Choudhry: First MBA Comic Character

....... NITIEian (NITIE Managers) comes with comic charachter

Arbit Choudhury is the world's first MBA comic character, which now runs as a very popular fortnightly web comic.

It talks about recession, politics, entrepreneur etc. The character which is giving new picture to MBA with humor and marking its presence in world with as manager among the human managers.
Recognized by Manthan awards for its contribution to Interactive Communication. Arbit was also shortlisted for the Creative Future Awards by British Council in collaboration with IIM Bangalore.
The idea of creating a comic icon for the management fraternity sprouted in minds way back in 2004 when they were grappling with complex management fundae as MBA students at NITIE, Mumbai (National Institute of Industrial Engg).
Creator of Arbit : Hemant, Nikhil, Shubham : bringing the corporate flavour in it. The character which is saracastic at times, which is appreciating things, critisizing things giving different flavour to management.

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